We talked about moisturizing, which lotion to use, how to lock in moisture, and so on… Was it related to the season? Was it the material or breathability of the pants? We asked our friends: Do your legs get dry and itchy? 9 out of 10 said, “Yes!”

Since the seasons can’t be changed, we started searching for “moisturizing methods.”

But the methods were all temporary skincare products, or the product information was unreliable. So we had a bold idea: “Develop pants that keep your legs hydrated just by wearing them.”